Alex Lirtsman, Founding Partner & Chief Strategist

Company Locations: New York

My Headquarters: 636 Broadway, Suite 1200, New York, NY 10012

Years at Current Company: 7

Years in Digital: 10

As Founding Partner and Chief Strategist of Ready Set Rocket, Alex oversees innovation and digital strategy for brands like Ann Taylor, Deutsche Bank, Michael Kors, Lacoste, Seagram's and Univision. He s a frequent speaker on Digital Strategy and E-commerce topics at industry events hosted by MediaPost, DigitalDumbo, Gramercy Forum, VentureBeat, Youth Marketing Summit, The Hub, Columbia University, Baruch College, and others. He is also a contributor on Marketing Land, Bloomberg, The Hub, AdWeek, Internet Retailer, DM News, Website Magazine, Fool.com, Geo Marketing, and Brandchannel. Prior to Ready Set Rocket, Alex was the Director of E-Commerce at Freshpair and CMO of digital agency Purple, Rock, Scissors.