Ann Ystén, CEO

Company Locations: Stockholm, Amsterdam

My Headquarters: Brunkebergsgatan 10, 111 52, Stockholm, Sweden

Years at Current Company: 2.5

Years in Digital: 25

Ann Ystén is the CEO of Perfect Fools. With over 25 years in marketing and advertising focusing on FMCG and luxury products, her career is a journey through some of Sweden’s best brands – from Pripps to SAS and Absolut Vodka. She has worked in a number of executive leadership roles on both the agency and client sides of the industry. Ann passionately strives to deliver the prerequisite business performance by always nurturing the brand first and foremost and strongly believes in technical innovation as a critical part of creative communication.