Breakout Session II

(Wednesday, 4:15 - 5:15PM)

Finance & Ops

Pricing Strategies

We’ll discuss a variety of pricing strategies, including ‘tried and true’ best practice methodologies for project-based services, as well as alternate approaches such as value-based pricing, retainer agreements and equity sharing.

Facilitator(s): Steve Wages (AgencyAgile)

Collaborating With In-House Digital Teams

Client-side marketing and technology teams are building internal digital capabilities at a greater rate. Let's discuss this trend and how it is impacting your business and the way you engage with your clients. Do you see client in-sourcing as a threat to your business? How have you had to evolve your working models and engagement structures? What's been most successful in building a collaborative environment with in-house digital teams? Does work quality suffer in this model?

Facilitator(s): Alison Davis (Hook) & Scott Hooten (VOLTAGE)

Production Growing Pains

In this session, we’ll specifically focus on how to deal with the growing pains that inevitably appear when companies are experiencing a period of rapid growth. Rapid growth is a great challenge to have, but how you plan for it and manage through it will have serious implications for financial performance, client satisfaction and staff retention.

Facilitator(s): Jenn DePauw (The1stMovement) & Jack Skeels (AgencyAgile)

Forecasting & Cashflow Optimization

No matter how great your business model or how profitable you are, you can’t survive if you can’t manage your shop’s cash flow. Let’s discuss current challenges on the forecasting front and hear from SoDA members who have developed strong approaches to navigate cash-flow difficulties.

Facilitator(s): Tamir Scheinok (Fluid) & Julie Allen (Fuel)

Strategy & Growth

Outsourced Agency Biz Dev

Let's talk about the outsourced business development and lead generation ecosystem. Who have you used? What's been successful? What's been a waste? How long before you've seen these programs pay off?

Facilitator(s): Pauline Ploquin (Struck), Dave Benton (Metajive) & Tim Murphy (Sideways)

Pitching Best Practices

What are the top 3 things you’ve found that make the biggest impact on the success of your new business pitches?

Facilitator(s): Ann Ystén (Perfect Fools), John Kaminsky (Canvas United) & Matt Anderson (Struck)

Leadership & Culture

Accountability, Feedback & Employee Development

Accountability means answering for your actions and the results those actions engender. It’s something every leader wants more of from his or her team. How are SoDA members cultivating accountability and empowering people (and teams) to be more financially responsible with projects? 

Facilitator(s): Daniel Banik (August) & Nancy Vonk