Breakout Session IV

(Thursday, 2:30 - 3:30PM)

Leadership & Culture

Innovative Org Structures

We’ll talk about what SoDA members are doing to transform their org structures in order to drive innovation and talent growth (and how effective those changes have been). We’ll also discuss where everyone stands with respect to the independence of team members within their agencies (holacracy vs. hierarchical vs. a flat organizational structure).

Facilitator(s): Steve Wages (AgencyAgile), Juan Ciapessoni (Electric Factory) & Jenn DePauw (The1stMovement)

Knowing & Leveraging Your Leadership Style

Let's discuss leadership development typologies, development programs and how to better understand the strengths (and weaknesses) of your leadership style. We can also discuss how your personal leadership style impacts company culture and how to best create an ecosystem of complementary leaders.

Facilitator(s): Ming Chan (The1stMovement), Cain Ullah (Red Badger) & Russ Whitman (Ratio)

Compensation, Benefits & Equity Strategies

Let’s share the best practices in 2017 when it comes to compensation, including base pay trends around the globe for key roles, bonus pools for senior employees and other staff, as well as other incentive schemes.

Facilitator(s): Steve Glauberman (Perficient Digital) & Gavin McElroy (FKKS)

Setting Up People to Succeed

Let’s talk about the latest methods and proven techniques for onboarding staff in a way that leads to success.

Facilitator(s): Darren David (Stimulant) & Nancy Vonk

Finance & Ops

Opening New Offices

This has been a perennial GMM topic, but let’s discuss our latest and greatest thinking on best practices when it comes to do’s and don'ts of opening offices and how to structure workflow processes with HQ, including logistics and financials.

Facilitator(s): Trevor Carr (Noise Digital) & Wesley ter Haar (MediaMonks)

Strategy & Growth

Vision Planning

Let’s discuss what processes and approaches SoDA members are using when it comes to redefining or refreshing their company vision, guiding principles and strategic plan. What has worked well, and what hasn’t? Is the entire team involved? What if the team is spread across multiple offices? In this session, we’ll dive into the challenges and opportunities that come with evolving your agency’s strategy and capabilities. 

Facilitator(s): Chris Miller (Invoke) & Peyton Lindley (Effective)

Existing Account Growth & Development

Let’s discuss proven approaches when it comes to sales and new biz opportunities with existing clients. Among other topics, we’ll discuss how team members (including - but not limited - to account management leads) can convert tactical client requests into strategic new business opportunities. 

Facilitator(s): Alexa Tonner (Collectively) & Joe Olsen (Rova)