Henry Arlander, Managing Director, San Francisco

Company Locations: San Francisco, New York, São Paulo, Rio de Janeiro

My Headquarters: 215 2nd Street, San Francisco, CA 94105

Years at Current Company: 6.5

Years in Digital: 10

Henry Arlander is Managing Director at San Francisco-based advertising agency Pereira & O’Dell. In the last 5 years at Pereira & O'Dell, Henry has led global accounts for Intel, Coca-Cola, Samsung, Hyatt, Mattel, LEGO and others. For Intel he helped create an innovative new form of entertainment, Social Film, that merged Hollywood-class entertainment with social media and garnered impressive accolades such as 3 Cannes Grand Prix Lions, a Daytime Emmy and multiple Webby awards. For Coca-Cola, he managed the brand's most successful initiative in Mexico last year, achieving record mentions in social media and significant increases in all key brand metrics. Since then, he's also grown that business to include Fanta and Coca-Cola's water brands. Prior to joining Pereira & O'Dell, Henry led the Google business at ad agency Cutwater where he managed the successful "Watch This Space" campaign that helped propel Google to become the largest player in the Display Advertising landscape. Henry is also responsible for co-founding the successful tech startup Livefyre, an engagement platform revolutionizing community building for web publishers, which was recently acquired by Adobe. Henry has also contributed to bold creative campaigns at Goodby, Silverstein & Partners (Sprint) and Mullen (Four Seasons Hotels and Resorts and the Ad Council). In his free time, Henry enjoys volunteering as a board member of Friends of the Golden Gate (FOGG), a division of the Golden Gate National Parks Conservancy that encourages young people to get involved in the Bay Area national parks.