Fernando Treviño Albert, CEO

Company Locations: Morelia (Mexico), Mexico City

My Headquarters: Pena y Pena 38 (Chapultepec Norte), Morelia, Michoacan, México, 58260

Years at Current Company: 5

Years in Digital: 21

Fernando is the Founder and CEO at Mescalina. He has been in the interactive industry for more than 20 years with vast experiences in designing, developing and implementing interactive marketing strategies. He strongly believes that the communication model between brands and people is broken. Therefore, it is one of his professional goals to help brands understand this gap and change it by creating communication strategies that allow for strong relationships with the public while using technology as a medium to craft memorable experiences. As a life mission, he works to call attention to México as a world reference in creativity and innovation for digital communication and to highlight the tremendous talent it offers. Fernando has worked with brands such as Playboy Condoms, TAR Aerolíneas, Helados Nestlé, International Labour Organization, Banamex, Skype, Ogilvy One, Under Armour, Unilever, Cinepolis, PepsiCo, Volaris, Bayer Healthcare among others.