Joe Dollar-Smirnov, Chief Experience Officer

Company Locations: London

My Headquarters: 12 Mallow Street, London, EC1Y 8RQ, UK

Years at Current Company: 2.5

Years in Digital: 17

With a Masters of Science Degree in Human Factors Engineering and 17 years of industry experience under his belt, Joe can be found in his natural habitat of the Red Badger Sett somewhere around Old Street in East London. Starting his journey designing and programming UI for web (and CD-Rom!) at a successful online games company, Joe progressed through roles leading both small creative teams and large scale projects for a range of clients including Unilever, Nike and HTC. He has also been involved in the start-up world before joining Red Badger where he consults a variety of clients from charities and media through to financial businesses on their approach to, and strategy regarding UX.